As 2013 is already in it's full swing and marching ahead , i wish there are few (negative) trends which i happened to see around in the last year and the year before,may die a quick death this year -
1. 'Mobile-holic' bikers : This is one of the most irritating views these days in the busy lanes of the city, when a man on a bike, zooms around with the cell phone squeezed between his left/right ear and shoulder respectively.
The first time i witnessed such a sight, i thought the poor man must be suffering from Spondylitis till i discovered a tiny square thingy between his left ear and shoulder.
This year I pray that they should take a magic potion or they have a sudden epiphany which forces them to leave this habit ASAP and spare us pedestrians mainly!
2. The battle for "khuchro" :
It's like an epidemic in Kolkata ( as i don't know about other cities for sure ) where every other auto rickshaw- walas demand for 'khuchro' or change in terms of fare and if you hand them over a note, almost begging that you don't have 'khuchro', they will start scolding you like your parents. " othar aage bolte parten na? " or " eto khucro kothay pabo dada/didi?"
.Only god knows whether all the mints of West Bengal have stopped coining coins or if they do then where do they go? And this is not only the problem of autos, even bus-walas, grocery-walas, and horror-of-the-horrors retail giants like 'Spencer's Retail' or 'Big Bazar' bug you for khuchros!
3. The beauty (products marketing!) myth :
4 out of 5 times when i visit a beauty parlor or a cosmetic store, the girl-attendant out there ( in almost all the cases they are female but last time i have an unique incident of meeting a male sales-attendant who was trying to faultfinding with my feminineness, keeping aside his machismo .Sigh!) ) first scrutinizes my face and then bug me with almost-hurting lines like " ma'am,you have wrinkles on ur forehead ,use XYZ cream" or " your hair is so dry and frizzy , u must avail of our ZYX hair treatment service" or "you have acne / pigmentation/ stretchmarks/dandruff and all the other defects of the world, so you must...." .
May be it's their marketing strategy to push customers in buying products but being a bad student of marketing i failed to see how come it can be a successful selling trick when you are actually making the customer feel bad about herself.
Then there are another breed of sales-attendants in shopping malls who follow you wherever you o for browsing and then look at you with eyes full of expectations like lovelorn pets and if you don't buy the product their facial expression changes immediately and they discard your companion like torn napkins. It actually hurts the ego of shoppers like me who- browse- a- lot -but- buy- so- less.
Hope they too can leave us alone !
us